Date: February 25, 2020
Measuring reach is complex. In our latest blog, Khulisa highlights the most common pitfalls to avoid when measuring how many beneficiaries a program has reached. Here are five things to consider when measuring reach:
- Define upfront what you mean by reach
- Put in place primary data collection monitoring tools and systems
- Be clear about the secondary beneficiaries
- Provide training in data quality.
- Accept that reach is complex