Measuring reach is complex. In our latest blog, Khulisa highlights the most common pitfalls to avoid when measuring how many beneficiaries a program has reached. Here are five things to consider when measuring reach:

  1. Define upfront what you mean by reach
  2. Put in place primary data collection monitoring tools and systems
  3. Be clear about the secondary beneficiaries
  4. Provide training in data quality.
  5. Accept that reach is complex


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Khulisa

Khulisa